Choose the rate-card shape
| Shape | Best use | What to show |
|---|---|---|
| Single placement | One clear sponsor slot | Position, format, length, send, work, proof, fee. |
| Primary and secondary | Two meaningfully different positions | Visibility, creative limits, evidence, and distinct scope. |
| Multi-send flight | Repeated exposure over a named period | Send count, dates, creative changes, reporting window, total fee. |
Use a planning range carefully
beehiiv’s public 2025 guide describes a broad $10–$75 newsletter sponsorship CPM range, with specialist B2B audiences sometimes higher. That spread is a warning against treating subscriber count as the whole price.
Define whether the denominator is delivered audience, unique readers, unique opens, or another documented platform measure. Then add production, proof, position, scarcity, exclusivity, and rights that the comparison CPM does not include.
Show one worked planning example
8,000 defined qualified units × $30 comparison CPM ÷ 1,000 = $240 media reference.
Add any fixed writing, design, proof, exclusivity, or usage-rights fees separately. The result is a planning example, not a recommended market rate.
Put booking rules next to the fee
- Inventory date or send window and how long a hold lasts.
- Copy, asset, approval, and revision deadlines.
- Cancellation, rescheduling, and make-good rules.
- Evidence included and when the report arrives.
- Payment condition, taxes where applicable, exclusions, and separately priced rights.
Connect the rate card to the buyer decision
Use the newsletter sponsorship pricing guide for the fee logic, the media-kit guide for audience evidence, and the proposal template for the final scoped recommendation.
Source review: 2026-07-28
Sources: beehiiv’s newsletter sponsorship cost guide and beehiiv Ad Network FAQ. Platform pricing models and measurement rules change; verify current definitions before use.