Use six sections with six jobs
| Section | Job |
|---|---|
| Buyer context | Name the stated objective and current signal without guessing private strategy. |
| Audience fit | Show dated, defined evidence relevant to that objective. |
| Campaign idea | Explain the useful audience moment and sponsor role. |
| Scope | List quantity, position, format, dates, work, approvals, proof, and exclusions. |
| Commercial terms | State fee, payment, availability, rights, cancellation, and quote-valid date. |
| Decision | Name the owner, next action, and decision date. |
Copy-and-adapt proposal block
Objective: [buyer-stated objective]
Audience fit: [dated evidence, source, definition, limitation]
Recommended placement: [channel, position, format, quantity, dates]
Creator work: [copy, recording, design, approvals, revisions]
Evidence: [delivery proof, metrics, source, reporting window]
Fee and terms: [total, payment, taxes if applicable, rights, cancellation]
Next decision: [owner, action, date]
Keep disclosure and claims inside the scope
If the placement includes an endorsement or another material connection that the audience would not expect, plan a clear and conspicuous disclosure in the content itself. Do not promise a claim the creator cannot honestly make or the sponsor cannot substantiate. This template is operational guidance, not legal advice.
Make approval and evidence auditable
- Identify who supplies and who approves copy and assets.
- State the included revision count and deadline.
- Define delivery evidence before the campaign runs.
- Keep sponsor-provided outcomes labeled as sponsor-provided.
- Separate measured facts from interpretation and recommendations.
Use the supporting guides
Start with the pitch-email guide, support the fit with the media-kit guide, and price the exact scope with the package-pricing guide.
Source review: 2026-07-28
Source: FTC Endorsement Guides FAQ. Applicable advertising, disclosure, contract, tax, privacy, and email rules depend on the facts and jurisdiction; obtain professional advice where needed.